Tuesday, February 20, 2007
Wednesday, February 7, 2007
Targeted Social Networking
Hypothetically, if I were devising a PR campaign for the Nike Corporation I would devise a specific plan for reaching the Black community.
For starters, I would use Black networking sites, such as blackplanet.com, to create an open forum where people could discuss topics relating to Nike, products, sponsored professional athletes, and other topics. I would also use Internet ads featuring Black professional athletes since the Black community would feel more of a connection with those players. Also, even on the networking sites it could be beneficial to have several types of ads running; not just in a Nike specific forum. Chat rooms frequented by African-Americans would also be good places to run Internet ads. I think it would be important to showcase female and male Black athletes, and be certain to showcase products which are known to be purchased more heavily by Black people as opposed to Caucasians.
I would also try to put together Nike sponsored events in areas which are known to be mainly inhabited by Black individuals. Events such as basketball tournaments, flag football tournaments, things like that could really promote Nike's brand name. Also, if participants were given free Nike gear for participating it might cause them to develp positive associations with the Nike brand name.
For starters, I would use Black networking sites, such as blackplanet.com, to create an open forum where people could discuss topics relating to Nike, products, sponsored professional athletes, and other topics. I would also use Internet ads featuring Black professional athletes since the Black community would feel more of a connection with those players. Also, even on the networking sites it could be beneficial to have several types of ads running; not just in a Nike specific forum. Chat rooms frequented by African-Americans would also be good places to run Internet ads. I think it would be important to showcase female and male Black athletes, and be certain to showcase products which are known to be purchased more heavily by Black people as opposed to Caucasians.
I would also try to put together Nike sponsored events in areas which are known to be mainly inhabited by Black individuals. Events such as basketball tournaments, flag football tournaments, things like that could really promote Nike's brand name. Also, if participants were given free Nike gear for participating it might cause them to develp positive associations with the Nike brand name.
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