World Food Program Viral Campaign

One viral video campaign I located on the Internet is being run by the World Food Program (WFP). The mission of this organization is to help end world hunger, particularly in young children, by the year 2015. The organization recently held a contest to see who could come up with the most successful video(s) for the campaign, and the winning entries were posted on their Web site. The winning video can be seen here: http://www.fighthunger.org/contest
I thought this video was successful for a couple reasons. First of all, the video uses a cartoon child to relay the message, which is important because the goal of the organization is to help children. Using a cartoon format will also appeal to other children and parents, encouraging them to get involved in the camaign and help out with the overall mission. I also thought another positive aspect of the cartoon images was that it made the pictures of real children suffering from hunger more effective. These real pictures stood out quite starkly against the cartoon images, which makes the issue of children suffering from hunger more real and in the viewers' face. I also thought this message did a great job of broadcasting the organization's mission, and provided viewers with accurate information and ways to get involved. I think this video is a great example of how videos don't have to be obscure and funny in order to get their message across or gain popularity. This video uses subtle, creative means to promote the WFP, and I think this is what makes the video a success.