A simple Google search for the term "Disney" will produce millions of results. This means that there are millions of Web sites which are either directly or indirectly focused on the Walt Disney Corporation. From a public relations standpoint, monitoring every one of these sites would be virtually impossible. But it is important to review what some of the more prominently visited sites have posted.
The wikipedia.org entry for Disney has a lot of detailed information about the company, as well as a section on criticisms about the organization. The criticisms all had links to entries within wikipedia where the complaints were discussed in greater detail. Some of the complaints listed were fairly serious, such as labor disputes, wage issues, and critcism on Disney's college internship program. These are all topics which should be dealt with in a proactive manner. Instead of running away from these issues, the corporation should acknowledge their existence and point out what is being done to remedy the problems.
There is one blog, called The Disney Blog, which posts relevant stories, positive and negative, about Disney, it's programming, and it's administration. This blog strives to be a neutral site where news in general about Disney can be aired, and on the whole it accomplishes this goal. This blog can be accessed at: www.thedisneyblog.com.
Disney consumers and visitors to the theme parks also create blogs. There are sites dealing with Disney merchandise, movies, and the parks in general. These sites should be looked at in order to make sure factual information is being relayed to the public. http://disney.families.com/blog/ is a site designed for families who want to visit the theme park. There are also links to other aspects of the Disney corporation such as money, coupons, and product reviews. This is a heavily visited site, therefore it should be steadily monitored to ensure factual content.
Sunday, January 28, 2007
Tuesday, January 23, 2007
Blog Analysis
CEO Blog:
I found this blog which is written by the CEO and founder of GoDaddy.com. I thought this was a pretty good blog as far as format and as far as content. The guy who publishes this blog obviously makes a lot of entries, and his writing is easy to read and relate to. He also offers plenty of links for readers to examine in more depth what he is writing about. There was also a good menu on the left side of the screen which was easy to navigate. The link for Bob Parsons blog is: www.bobparsons.com
Corporate Blog:
I looked at Dell's corporate blog, which can be found at: http://direct2dell.com/one2one/default.aspx. This blog resembled many of the corporate blogs we viewed in class, but I did notice that many of the comments on some of the blog entries were not necessarily positive. I felt this was a good aspect because it meant comments were not being screened and people could view real opinions, negative or positive.
Consumers-on-Corporate Blog:
This blog which is basically a watchdog site over several different corporations was pretty interesting. It doesn't cover one specific corporation, but it does provide information about a lot of big name businesses, such as Cingular, Wal-Mart, Pfizer, and so on. I enjoyed looking around this site. There were some really interesting articles (with pictures), although don't expect to find too much positive press here. This is definitely a site which exposes the "darkside" of big corporations. Here is the link: http://www.consumerist.com/
Social Networking Blog:
For my social networking blog I foung a page on myspace.com completely dedicated to Homer Simpson. On this page people can leave comments for Homer, can post messages regarding their favorite Simpsons episodes and guest stars, as well as listen to music posted by Homer, view videos, and view tons of pictures. They can also check out the pages of Homer's friends; many who are also characters on The Simpsons. This page resembles many pages on myspace and serves as a mini-network connecting Simpsons fans to all the characters. Here is the link: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=55211261
I found this blog which is written by the CEO and founder of GoDaddy.com. I thought this was a pretty good blog as far as format and as far as content. The guy who publishes this blog obviously makes a lot of entries, and his writing is easy to read and relate to. He also offers plenty of links for readers to examine in more depth what he is writing about. There was also a good menu on the left side of the screen which was easy to navigate. The link for Bob Parsons blog is: www.bobparsons.com
Corporate Blog:
I looked at Dell's corporate blog, which can be found at: http://direct2dell.com/one2one/default.aspx. This blog resembled many of the corporate blogs we viewed in class, but I did notice that many of the comments on some of the blog entries were not necessarily positive. I felt this was a good aspect because it meant comments were not being screened and people could view real opinions, negative or positive.
Consumers-on-Corporate Blog:
This blog which is basically a watchdog site over several different corporations was pretty interesting. It doesn't cover one specific corporation, but it does provide information about a lot of big name businesses, such as Cingular, Wal-Mart, Pfizer, and so on. I enjoyed looking around this site. There were some really interesting articles (with pictures), although don't expect to find too much positive press here. This is definitely a site which exposes the "darkside" of big corporations. Here is the link: http://www.consumerist.com/
Social Networking Blog:
For my social networking blog I foung a page on myspace.com completely dedicated to Homer Simpson. On this page people can leave comments for Homer, can post messages regarding their favorite Simpsons episodes and guest stars, as well as listen to music posted by Homer, view videos, and view tons of pictures. They can also check out the pages of Homer's friends; many who are also characters on The Simpsons. This page resembles many pages on myspace and serves as a mini-network connecting Simpsons fans to all the characters. Here is the link: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=55211261
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